RMS Visual Identity

Retirement Marketing and Sales—RMS—is the collaboration developed between GSM Marketing and Acceleration Retirement. The mission statement of this collaboration is to create a one-stop-shop for companies in the retirement industry for all things sales and marketing, relieving the burden company owners have when managing a bunch of independent, third-party partners who may or may not communicate well with each other.

In creating this brand, GSM’s objective was to capture the feeling of a hectic, fast-paced, energetic workplace. We created anapproachable, friendly feeling through the use of bright, cheerful colors and soft geometry.