Why Lead Nurturing? The real power behind lead nurturing comes from its ability to automate thoughtful communications. With a nurturing program in...
10 Effective Lead Nurturing Campaigns Worth Trying
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Marketing Tips & Techniques Articles
Why You Should Be Using Marketing Automation… By The Numbers
The paradigm shift to utilizing a marketing automation system has led to great improvements in many company's bottom line.
Not All Of Your Content Needs To Be Epic
A common place we see content marketing efforts bog down is in the actual creative process. So much time is often spent staring at a blank Word...
When To Gate Your Content
Gating content is the practice of placing the pieces of content – white papers, case studies, videos or e-books – behind a form that serves as a...
How to Build a Blog to Promote Your Brand
Blogs serve many purposes. They can be areas for a person to vent about frustrations, share your interests, or in the case of small business, build...
Leave The Caveman Analytics Behind
As management and business owners put more and more emphasis on ROI, as analysts it falls on us to provide input that will affect the performance of...
WHAT IS MARKETING AUTOMATION?
Marketing automation is a set of tools that makes it possible to identify visitors to your website and engage them in a more relevant, personal and...
HOW CAN MARKETING AUTOMATION HELP MY BUSINESS?
While marketing automation technology is interesting, it’s only valuable if it aligns with your business strategy. At GSM, we focus on understanding...
IS MOBILE FRIENDLY AFFECTING YOUR VISIBILITY ONLINE?
Mobile friendly is the design process which takes into account the variety of display devices that will be used by your site visitors when they are...
WRITING TO MATCH YOUR READER’S INVOLVEMENT
Online viewers scan for information rather than reading for comprehension. If you're delivering your content to an online device, more than likely...
