Please Note: The Mode Eleven brand is retired. Their former brand assets designed and produced by GSM are reflected here only as a piece of GSM’s portfolio of work and should not be interpreted as an active company in the present day.
Mode Eleven Logo
The Mode Eleven team worked with GSM to build this brand from the ground up, collaborating from the brand’s name itself all the way up through their web build and marketing message strategy.
An essential step on that path was this logo design; we sought to create a visual mark that presents Mode Eleven as the sharp, contemporary fintech entity that they are.
Logo Design Process
Round 1
Proposing a range of initial ideas
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Round 2
Exploring detail and color in the stronger ideas
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Round 3
Focusing on client favorites and finessing final elements