Marketing Matters

A monthly series for GSM clients and industry friends

The goals of marketing haven’t changed, but the strategies available to us have. The key is to fit them to your purpose and need. With that idea in mind, we’re incredibly happy to announce, “Marketing Matters,” a new monthly series of resources for GSM clients and industry friends.

Watch the Marketing Matters Kickoff Replay

Recorded Wednesday, April 2, 2025

Some of the topics we’ll cover in this series

  • Put Marketing in Its Lane [Hint: It’s Not Sales]
  • Stop Throwing Your Money Away [on marketing that doesn’t work]
  • Moving The Needle [and creating real value and ROI]
  • Get Serious About Video [because people would rather watch than read]
  • Make Engagement Interactive [If you’re doing all the talking, you’re not listening]
  • The Truth About SEO [It’s probably not what you think]
  • Email Still Works [If you treat it like an invitation to something important]
  • It’s Not Lead Gen – It’s Relationship Gen [align your marketing focus to your purpose]
  • It’s More Than Just Your Brand [Your partners are known by the company they keep]

Frequency: Monthly web sessions to challenge and activate your marketing.
Sessions: 30-minute sessions plus Q&A
Cost: Complimentary

Next Event

Put Marketing in Its Lane [Hint: It’s Not Sales]

Tuesday, April 22
3:00 PM EDT

Save Your Seat !

Event Details:

Marketing isn’t here to close deals — it’s here to set the table for sales.

In this 30-minute session, we’ll clarify the role of marketing in driving growth and how to keep it aligned (but not confused) with sales. Perfect for financial services leaders and marketers who want to sharpen their strategy.

  • Define marketing’s true role
  • Align marketing with growth goals
  • Walk away with one actionable next step

Share This? Absolutely!

Feel free to share this invitation with colleagues who are focused on improving top line growth and bottom-line ROI through client acquisition, engagement, and retention. They are welcome here.